pumpkin spice

"Is Pumpkin Spice Dead?" The Shopping Trip (Part I)

"Is Pumpkin Spice Dead?" The Shopping Trip (Part I)

I have become convinced that Peak Pumpkin Spice is over. The era of creating a "Pumpkin Spice!" version of your product has come and gone. Only the pumpkin spice-flavored foods that people actually want remain - therefore, everything labeled "pumpkin spice" in the store must be able to stand up on its own feet as a product.

But the only way to prove that was to try everything pumpkin spice that still existed, and see if it merited existence. With that in mind, I drove to the grocery store to see what was left - and to buy all of it.